Foot pain isn’t just uncomfortable—it can disrupt every aspect of your life. Whether you’re standing for long hours at work, chasing after kids, or trying to stay active with regular exercise, pain in your feet can sideline you from the things you love most. That’s exactly what KURU Footwear set out to solve.
Since launching in 2008, KURU has made it their mission to help people Heel Better™—and they’re doing it with purpose-built footwear that’s changing lives, one step at a time.
The KURU Difference: Footwear That Heals
KURU shoes are more than just stylish or supportive—they’re engineered with patented technology designed to relieve foot pain at its source. The cornerstone of every KURU shoe is its built-in KURUSOLE™ technology, which dynamically flexes to hug your heels and cushion your stride. This isn’t just added comfort—it’s targeted support that aligns with the natural biomechanics of the foot.
From the moment you slip them on, KURU shoes work to protect and support the most vulnerable parts of your feet, especially the heel. And for people suffering from conditions like plantar fasciitis, heel spurs, and flat feet, that difference can be life-changing.
Real Results, Real Relief
The numbers speak volumes: over 2 million pairs sold and more than 38,000 five-star reviews from customers who’ve rediscovered the joy of movement, many for the first time in years. These aren’t just satisfied customers—they’re individuals who have returned to hiking, walking their dogs, traveling, and simply standing pain-free at work, thanks to KURU shoes.
Take it from those who live it: countless users report reduced pain after just a few days of switching to KURU footwear. Many say it’s the only shoe that finally offered relief after trying multiple other brands, orthotics, and treatments.
More Than a Shoe—A Path Back to Life
KURU’s commitment goes beyond comfort. It’s about empowerment. It’s about giving people the ability to live the life they love—without being held back by foot pain.
Whether you’re an active adventurer, a busy parent, a dedicated healthcare worker, or someone who just wants to enjoy a walk around the block without wincing, KURU is redefining what supportive footwear can do.
So if foot pain has put your life on pause, it may be time to take a step forward—with KURU. After all, it’s not just about how you walk. It’s about how you live.
The ATOM 2 is a thoughtfully upgraded sequel to the original ATOM, designed with user feedback in mind. It features an improved fit, enhanced cushioning, and better heel support, making it ideal for staying active. The updated KURUSOLE heel-hugging technology offers superior foot protection and relief in motion. Combining sporty performance with everyday style, the ATOM 2 delivers versatility and comfort for any activity—whether you’re running errands, hitting the gym, or just going for a walk.
Memorial Day marks the unofficial start of summer—and with it, a surge in air travel. As airports get busier, we took a closer look at just how far travelers are walking to reach their gates in 2025.
KURU Footwear has analyzed walking distances from airport entrances to the farthest gates. Once again, Dallas-Fort Worth International (DFW) tops the list with a 1.5-mile trek—so don’t forget your most comfortable shoes! Thanks to recent expansions, several new airports made the list this year.
For more information, visit: KURU
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How do those compare to a more “big” brands like Asics Novablast, Hoka, etc? Price is looking great!